Problem I think for many shoe
Problem I think for many shoe companies is dealing with China (usually), or whatever country they're using. Must create a marketing nightmare to know your promises can be voided by a fait accompli. I love to order teas from China and watched a whole documentary about the business end of tea exporting. I think most of us would throw our hands in the air and quit if we had to deal with that kind of mess. I think the word is "obdurate". Although I do agree that if you can't know for certain when something will actually be done, perhaps it is best to just flood the advertising when you see the ship on the horizon.
John T.
Problem I think for many shoe companies is dealing with China (usually), or whatever country they're using. Must create a marketing nightmare to know your promises can be voided by a fait accompli. I love to order teas from China and watched a whole documentary about the business end of tea exporting. I think most of us would throw our hands in the air and quit if we had to deal with that kind of mess. I think the word is "obdurate". Although I do agree that if you can't know for certain when something will actually be done, perhaps it is best to just flood the advertising when you see the ship on the horizon.
John T.