Pretty simple;
We would rather encourage a few billion people to get off the sofa a few times a week for a half-hour barefoot walk, than to make a big deal about a few people pushing themselves in extreme activities. (But it is fun to also hear about great achievements too).
- Helping people walk, run, and live better, more healthfully, more gently, more efficiently, more safely, and more gracefully!
- Relax, Relax, Relax!
- Have FUN!
Mission.BarefootRunning.com
The Original Running Barefoot website Mission
Blog entry posted by Barefoot Ken Bob, Nov 28, 2012.

About the Author
Webmaster and founder of the Original Running Barefoot website (1997-present) - BarefootRunning.com, President Los Angeles Chapter of The Barefoot Runners Society (2010-present), Co-author; Barefoot Running Step by Step (2011), Barefoot Running Guru (1997-present), completed more than 400 races barefoot (as of 2012), including 79 marathons (26.2 miles each), and one ultra-marathon (50 kilometers+)