Now, I don't believe that the Barefoot Runners Society was created in direct defiance of Nike. It's purpose, as stated in the mission statement, is:
To offer resources that unite barefoot and minimalist runners from around the world;To promote barefoot running and minimalist running around the world and at race events as a competitive sport;To educate the running public on the health benefits of barefoot and minimalist running;To dispel the myths associated with barefoot running that negatively impact the sport.[/list]
Some curious coincidences, however, make a strong argument for at least a subconscious competition with the company that introduced a cushioned sole promoting the dreaded heel strike.
First, the BRS acronym. Before Nike officially became Nike Inc. in 1978, Bill Bowerman and Phil Knight called their business Blue Ribbon Sports (BRS)... hmmm.
I became aware of the second coincidence (or perhaps blatant paradox/spoof) when visiting the BRS Store and clicking on the temporary tattoo link. Talented designer, Krista Cavender aka Zapmamak, could speak as to whether or not the Nike 'Swoosh' was in anyway inspiration for the BRS 'Smoosh.'
Light-heartedness aside, thank you to all who have helped develop this fantastic resource for barefoot and minimalist runners alike. Whether you cringe at the sight of Nikes moving along your running path or can maintain a symbiotic relationship with those who have not yet reached the 'Nike-free' enlightenment, there is something here at Barefoot Runners Society for you.
To offer resources that unite barefoot and minimalist runners from around the world;To promote barefoot running and minimalist running around the world and at race events as a competitive sport;To educate the running public on the health benefits of barefoot and minimalist running;To dispel the myths associated with barefoot running that negatively impact the sport.[/list]
Some curious coincidences, however, make a strong argument for at least a subconscious competition with the company that introduced a cushioned sole promoting the dreaded heel strike.
First, the BRS acronym. Before Nike officially became Nike Inc. in 1978, Bill Bowerman and Phil Knight called their business Blue Ribbon Sports (BRS)... hmmm.
I became aware of the second coincidence (or perhaps blatant paradox/spoof) when visiting the BRS Store and clicking on the temporary tattoo link. Talented designer, Krista Cavender aka Zapmamak, could speak as to whether or not the Nike 'Swoosh' was in anyway inspiration for the BRS 'Smoosh.'
Light-heartedness aside, thank you to all who have helped develop this fantastic resource for barefoot and minimalist runners alike. Whether you cringe at the sight of Nikes moving along your running path or can maintain a symbiotic relationship with those who have not yet reached the 'Nike-free' enlightenment, there is something here at Barefoot Runners Society for you.