Family of barefoot marathoner sues company over use of name
Who didn't see this coming? Seems it's not just the use of his name they are upset about, but the fact that they used his name incorrectly...after all...Bikila didn't run in shoes. Oh, and maybe my computer is biased (not me), but when I search for "Bikila" in Google, I get three Vibram FiveFinger links just after their advertisement. The true Bikila doesn't show up until 5th. -TJ
"He won the Rome marathon with bare feet, and nobody did it before then or since then," Bikila, 45, said in a phone interview Tuesday. "It's important that his legacy be respected."
...
The family is seeking at least $15 million in damages, said their attorney, Alex Trauman.
...
To continue reading, please visit any of these links:
U.S. News & World Report
Bikila, who died in 1973, was the only person to win gold in the marathon while running barefoot. Vibram named a model of its Five Fingers shoes ...
Family of barefoot marathoner sues company over use of name - MiamiHerald.com
Barefoot marathon runner's family sues Vibram - USA TODAY
Barefoot runner's family sues over use of his name - The Register-Guard
Family of famed barefoot marathon champion sues Vibram, maker of minimalist running shoes - Minneapolis Star Tribune