Dick's Sporting Goods weekly circular

[sole_foot]

http://dickssportinggoods.shoplocal.com/DSG/default.aspx?action=browsepagedetail&flashbrowse=y&storeid=2550373&rapid=1158487&pagenumber=2&listingid=-2084123402&ref=%2fdsg%2fdefault.aspx%3faction%3dbrowsepageflash%26storeid%3d2550373%26pagenumber%3d2%26rapid%3d1158487%26prvid%3dDSG-110501

This is the first add in a weekly circular I have seen from a big box store. I was wondering when I would first see it in a mainstream consumer shopping store. I am not sure if this is a good thing or not.

 

[jschwab]

They have the Merrell

They have the Merrell barefoot line, too. The sales guy I talked to when I bought my "barefoot" water shoes said they had had a seminar on barefoot running from the Merrell guys (that sounded like they actually discussed real barefoot running).

 

[chadisbarefoot]

I've seen Vibrams advertised

I've seen Vibrams advertised before in REI's circular that goes out with the Sunday paper. No biggie.

 

[EricsLearning]

I checked out the Fila

I checked out the Fila skeletoes when I stopped by docks for soccer gear and I'm not impressed. They had a much cheaper plasticy feel compared to my bikilas.

 

[LavaRunner]

REI, Hudson Trail, etc...All

REI, Hudson Trail, etc...

All are on the Bandwagon to sell whatever is profitable, as it should be. They are in it for their investors and the investors want to make money, thus, the reason they are called investors.

Why wouldn't it be good for a "big box store" to sell a minimalist shoe. Were we trying to keep some kind of secret? Or are we attempting to show the world that they can run without high heels and do it with less injuries?

Just a thought.