I have been buying my chia at Whole Foods for about $20 per lb. Not a great deal but at least I don't have to pay shipping. The other day I was in the grocery store looking for some Dried Hibiscus Flowers and Dried Peppers in the Latin American food section when I noticed a bag of familiar looking seeds. The cost was 1$ for a 2 oz bag. I bought a few bags and took them home. compared them to my $20 seeds and there is no difference. It seems Chia Seeds are Chia seeds and like so many items, brand name costs.
Check out your local Mexican section and see if you have some chia by he Dried Peppers
Check out your local Mexican section and see if you have some chia by he Dried Peppers