What I don't really get is who this advert is aimed to. Barefoot runners are hardly going to be be convinced by a major shoe company to put running shoes back on, even less ones with such a thick sole --because it's thick, isn't it? Nike doesn't seem to understand we don't like barefootedness just because we perform better (or just because), but because of the feel under your feet, a feel you can hardly get when shod.
On the other hand, are they trying to convince shod runners to switch to this technology? I don't think those who (they say) need things like "motion control" or "arch support" will like the idea of letting their feet do all the work, as they suggest when they mention these new "shoes that [put] your foot back in control, rather than simply taking control of your foot".
Maybe they are aiming at those runners thinking of trying minimalist running? Then why doesn't Nike just sell minimalist running shoes?
I think this is a lost battle for Nike. They don't need to convince shod runners to keep their shoes on, they are not going to convince barefoot runners to put thick sole shoes back on, and if they want to keep minimalist runners as customers they should just offer minimalist shoes.
Nike, ur doin' it rowng IMO