As footwear minimizers, we don't want the torture of heel elevating, toes-crunching, stiff shoes. Many of us run barefoot and, thus, don't really need running shoes, except as protection from cold temperatures. Personal choice rules, here. What we lack control in is society. Here, we're left with a huge problem when it comes to footwear because, no one is currently producing minimalist shoes that are business-oriented. How do we runners, influence the availability of minimalist shoes that are acceptable to society?