Well I always try to support the locals and at least around here local raw honey is plentiful and agave is not. Agave is also processed to extract the sugars from the root as I understand it, not 'raw nectar' like they lead you to believe. Honey can be found truly raw and unprocessed. I wonder if raw honey has more micronutrients also, from the wide variety of plants from which the nectar was collected. And potential allergy benefits (well, not sure if that has been proven or not).