On my quest to change the world, I've encountered several interesting "bottlenecks." One of these happens to be shoe stores that use the traditional shoe-fitting model. The problem- this model does not include an option for minimalist shoes.
Here's what happens- customer walks into store, asks about shoes. Shoe store employee takes them trough several "tests." The results of the test determine if they will fit in neutral, stability, or motion-control shoes. They will also determine of they need supplemental arch support.
That process does not and can not include minimalist shoes, which is a major inhibitor to widespread adoption of our ideas.
My solution- start openly challenging the validity of the tests.
Round one: http://barefootrunninguniversity.com/2011/06/01/the-shoe-fitting-process-is-bullshit-an-open-letter-to-shoe-salespeople/
Who's with me?
Here's what happens- customer walks into store, asks about shoes. Shoe store employee takes them trough several "tests." The results of the test determine if they will fit in neutral, stability, or motion-control shoes. They will also determine of they need supplemental arch support.
That process does not and can not include minimalist shoes, which is a major inhibitor to widespread adoption of our ideas.
My solution- start openly challenging the validity of the tests.
Round one: http://barefootrunninguniversity.com/2011/06/01/the-shoe-fitting-process-is-bullshit-an-open-letter-to-shoe-salespeople/
Who's with me?
