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Our "Green Story"
Footwear will probably be one of the last businesses to go totally "green." Many of the components can't be recycled. For example, once you make rubber, you can't simply melt it down and turn it into something else. And most of the recycled materials are 5-10x more expensive than "virgin."
That said, here's what we're doing now to be as "green" as we can (for now).
With our simple and minimalist designs, we use less material than most shoes and our manufacturing is simpler, too. We don't thick foam midsoles. The light weight of our product makes shipping more efficient. Our FeelTrue® soles with their 5,000 mile warranty means our shoes last longer than those that recommend replacement every 3,500 miles.
Put all that together and you can see how we're using less energy, fewer resources, and reducing our environmental impact. Of course, we're continuing to stay on top of manufacturing and materials to keep reducing it.
Shop Now
Want a GREAT strength and fat loss workout that you're going to love... and by "love" we mean hate... or love.. depending on what you love (it's not easy but it's awesome)
Let Xero Hero and the "Mad Scientist of Muscle," Nick Nilsson, walk you through a circuit training workout that not only hits the important running/walking/hiking muscles, but the rest of your body.
This workout is great for gaining muscle overall and losing fat. It's a killer workout that takes a short amount of time and practically no space.
All you need is a pair of kettlebells or dumbbells.
And, if you're like Nick, a pair of Prio on your feet ;-)
Are You Up for the Challenge?
Now THIS was fun...
10 days ago, I (Steven) was on a panel discussion about footwear biomechanics at the American College of Sports Medicine's national convention. Sharing the stage were representatives from Adidas, Brooks, and Topo Athletic.
If you want to see something amazing, notice when the "Big Shoe" guys basically admit that, despite 50 years to do so, they've never produced any evidence that regular running shoes improve performance or reduce injury.
And a shout out to our friend, Harvard's Dr. Irene Davis, who posed the last question of the event and really drove home that Natural Movement is, in fact, the real deal.
Watch the video here.
And if you're on Facebook, look at the comment thread in the original FB Live broadcast of the discussion and add your thoughts.
Live Life Feet First!
Steven Sashen and Lena Phoenix
p.s. Did you register to win this month's $100 Gift Certificate at www.xeroshoes.com/win100
p.p.s. New stores are coming on board to carry Xero Shoes every week—see www.xeroshoes.com/stores/ for the updated list.
And if you know a store that should be carrying Xero, drop us a line and let us know who they are.
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Xero Shoes
100 Technology Drive Suite 315 Broomfield, CO 80021.
©2018. Feel the World, Inc.
