Sorry...I asked her about it cause I couldn't find anything. It's actually not USA Today, but some expo on NBC's Today Show about the hotest shoes right now. I think you can catch it on HULU and it's mentioned here in a blog I found: http://www.yeepi.com/blogs/entry/Vibram-Five-Finger-Shoes-Is-A-Big-Family
NBC's Today Show featured the VFFs last year. One of the anchors, can't remember which one, was wearing VFFs for the show. What you're saying then would mean that the Today Show is talking about them AGAIN. Which is great!