So Nike has a new lightweight shoe out and in the story they talk about VFF's and of course cut to some lackey running in them. Skip ahead to about the 1:35 mark and be prepared to cringe.
Vibram shoe runner
- Thread starter Matt M
- Start date
The video shows the VFF runner heel striking. It also has an up close shot of his feet in the VFFs and it looks like they're like 3 sizes too big for him.
i will now do even more of my running around nike bare. that's shoeless for you slow kids, not nekked.
Less and less for more and more $. So, you are expected to buy a pair to train in and another pair to race? Maybe they could market them as a boxed set for $325?
How exactly does it fly in our faces? Oh, by extremely successful marketing selling a well engineered injury producing obstacle that the masses are all going to want to strap to their feet. Why? Because the of the extremely successful marketing, of course. Oh, hail Our Nike... It is like a microcosm of "Brave New World."
Gracia y paz,
A
Gracia y paz,
A
The first step in defeating the enemy is knowing the enemy.
You'd think with all the money that Nike has, they'd spend a little to understand barefoot/minimalist runners.
You'd think with all the money that Nike has, they'd spend a little to understand barefoot/minimalist runners.
Besides that, one really has to know us to be truly successful at getting a laugh at our expense.
I commend the reporter, Bill Weir. He raised the barefoot argument as a counter to Nike's approach, and, while he did it quickly, he did it well.
Maybe Nike *does* know the enemy, and knows it just can't compete in the barefoot/minimalist categories.
Maybe Nike *does* know the enemy, and knows it just can't compete in the barefoot/minimalist categories.
I get the impression that Nike is just being stubborn. They are big enough with enough cash that they could be researching how to make a "good" running shoe. They actually remind me of a kid with their fingers in their ears going no no no no no no no no just to avoid listening to facts.
But I'm not sure Nike is about 'making a "good" running shoe', or about 'making money'...
Face it. We're the fringe and Nike is still in command of the mainstream. It doesn't make them right.
The changing terrain of BF and Min research is pretty much just an irritant to an organisation like that. They are deeply change averse. Shoes like these being announced are just froth on the cup floating above the deep reservoir of their very profitable product line of conventional 12 oz coffins.
The changing terrain of BF and Min research is pretty much just an irritant to an organisation like that. They are deeply change averse. Shoes like these being announced are just froth on the cup floating above the deep reservoir of their very profitable product line of conventional 12 oz coffins.
