Vibram FiveFingers: Highest Massachusetts Court Confirms Coverage for “Advertising Injury” Claims

Barefoot TJ

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Mar 5, 2010
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In a case of nationwide first impression, the Massachusetts Supreme Judicial Court ruled in favor of K&L Gates LLP’s client, Vibram Corporation (“Vibram”), by holding that allegations regarding Vibram’s use of a deceased athlete’s name in advertising triggered its insurers’ duties to defend Vibram against an underlying lawsuit. Keep reading below...

Highest Massachusetts Court Confirms Coverage for “Advertising Injury” Claims Based on Use of a ...
JD Supra (press release)
[1] In confirming coverage for claims alleging Vibram wrongly named a model of its barefoot-style “FiveFingers” running shoes after a deceased ...