This proves Nike is ridiculous

[Barefoot TJ]

https://nike.com/us/en_us/pw/huarache-shoes/o9fZoi3


https://m.nike.com/us/en_us/pw/huarache-shoes/o9fZoi3

 

[Jon from PDX]

My favorite is the Gripp. Put your foot in one way if you were raised with bindings on your feet; put them in the other direction if you’re still working up to that level of torture.

Hauraches. Yeah. Uh. Huh.

...and this is coming from a guy who grew up in Nikes, and who benefits from having them as a local company. I /want/ to like Nike (and the other local big name, in boots at least, Danner). I can’t count how many times I’ve gone past and around their headquarters. I’d probably buy and promote their huaraches if they made something worth the name. But this stuff... the worst of cultural appropriation. I don’t think they’re evil, though, they just need a barefoot consultant.