The Born to Run “Dream Shoe” Is Coming

Barefoot TJ

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A collaboration 14 years in the making...






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https://xeroshoes.com/born-to-run/?...OiwNnRXndD7zhtAdDbdfo_r5UpjhvYrCo0W8E1.eaZLKw

Fourteen years ago, Christopher McDougall’s Born to Run changed our ideas about running technique, and running footwear, forever.

But McDougall and Eric Orton, his running coach and recent co-author of Born to Run 2: The Ultimate Training Guide, have never promoted or endorsed any shoe or shoe brand.

UNTIL NOW

On April 13th, Xero Shoes will release Born to Run shoes for both trails and roads. Both models will feature:

  • Wider, foot-shaped toe boxes and zero heel elevation for natural movement
  • Thin, tough soles that hit the sweet spot of flexibility, durability, and protection
  • Lightweight designs with breathable, soft uppers
Christopher and Eric have been putting these shoes to the test for months, and they’re thrilled with their fit, feel, and overall functionality.

“These have everything you need and nothing you don’t. This is the way!” - Christopher McDougall

“If this is Christopher’s dream shoe, and it’s my dream shoe, this is YOUR dream shoe. - Eric Orton


SIGN UP TO BE NOTIFIED


Watch A Preview Of The Born To Run Shoes Below...



We’ll provide additional details, images, and exclusive deals prior to launch. Stay tuned and spread the word in your running community!


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Why The Born To Run Duo Chose Xero Shoes


Christopher McDougall: “After Born to Run came out, I was approached by a ton of shoe companies. I uniformly said no.

And then I put these Xero Shoes on my feet, and I basically didn’t take them off for the next two months. That’s why I’m so happy now to partner up with Xero Shoes, and I have 100% confidence in recommending them to anybody."

Eric Orton: "This relationship all starts with the Xero Shoes’ overriding philosophy and focus on natural running and movement. We are in lock-step with this ethos, and it’s very exciting to be partnering with a company that is driven by their mission.”

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READ MORE HERE



We Are So Excited...

It's a thrill to be partnering with Christopher and Eric on this project.

Mark April 13th on your calendar, and get ready to feel the difference everywhere you run when you...


Live Life Feet First!

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p.s. Remember to enter to win this month's $100 gift certificate sweepstakes at xeroshoes.com/win100

p.p.s. If you don't know how to explain what Xero Shoes are, point people to Steven's video about finding genuinely comfy shoes at xeroshoes.com/comfy

p.p.p.s. Make buying Xero Shoes easier on your wallet. You can now buy Xero Shoes in 4 interest-free installments. Learn more.

p.p.p.p.s. Get advanced notice about new products, special offers and much more. Sign for SMS or FB Messenger announcements (or both!) Here's how:

SMS—text XERO to 65099. BTW, you'll immediately be entered to win a $100 XeroShoes.com Gift Card and enrolled in our Xero Elite membership.

FB Messenger—click here. You'll be prompted to connect via Facebook and then click "get started" to opt-in.

Note—Signing up for text means you agree to receive recurring automated marketing text messages from Xero Shoes at the cell number used when signing up. Consent is not a condition of any purchase. Msg & data rates may apply. View Terms & Privacy.


Show us how you #LiveLifeFeetFirst




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