it's going on now. started last week. prices lower 10% every Wednesday. already at 30 and going to 40 this Wednesday. i'm going to pick some up this week. i waited until 50% off before and everything went before i could get one.
http://www.softstarshoes.com/februarysale-1.html
http://www.softstarshoes.com/februarysale-1.html