Protect Your Brand and Your Business
Say you own a bagel shop called “Momma’s Bagels” in a popular shopping center and a store opens up right next to it called “Mom’s Bagels”. It wouldn’t be an ideal situation for you, or any other business owner, right?
Like the brick-and-mortar storefront, to protect your online presence, you need to protect your
domain name. One way you can do this is by registering multiple domains. For example, if you already own
www.mommasbagel.com or plan to register that specific name with a registrar, you may want to consider purchasing your
second-level domain (“mommasbagels”) with other top-level domain extensions like
.net or
.tv. Additionally, you may also want to register variations of the name, like mommiesbagels.com and mommysbagels.com.
Consider the following when deciding what domains to register for brand protection:
Plan for future growth
You may be starting off locally, but your business may expand regionally, nationally or even globally in a few years. Be proactive and keep possible future expansion plans in mind by purchasing multiple domains, including domain extensions in other countries.
Accommodate misspellings
If you have a name that is easily misspelled, allow for that, too. This way, you can direct users to the right destination instead of an error page or a competitor’s. In a way, it’s how you would trademark your actual name and the nearest variations.
If you already have a domain name, you can dig into the analytics of your URL to see how traffic is getting to your site. You may be surprised to see that some of the main driving terms are actually your domain name spelled incorrectly. Better to purchase those domains before your competition does.
Protect your name and ward off competition
Since your name and image are vital to your brand and identity, picking up your name and any common variations will maintain your online reputation. Registering more than one domain name for your company also reduces the chances of your competitors registering a similar one. So take control of your primary domain by registering associated variations to prevent others from stepping on your turf.
Plenty to gain, and nothing to lose
Business is about protecting your assets and seizing every opportunity to differentiate yourself. When doing business online, this means protecting your most valuable Web asset – your domain name – and using it wisely and effectively to grow your revenue.
Registering multiple domain names is one typically inexpensive, quick and easy solution to increase both brand protection and marketing opportunity for your business. Use our
Find a Domain Name tool to register a domain name.
